Single Room
- 1 Single bed
Hotel · Blackpool · Lancashire
The New Athena Hotel
A small, 15-room hotel on Hornby Road, a 6-minute walk from Blackpool Magistrates Court and a short stroll from the seafront.
- Self check-in with secure PIN code entry
- Free tea, coffee, and hot chocolate in the foyer until 10pm
- Private on-site car park
7.3
Very good
753 reviews
Booking.com 7.3 · 753 reviews
About
The New Athena Hotel
The New Athena Hotel occupies a modest building on Hornby Road, in the heart of Blackpool. With only 15 rooms, the property keeps things simple: no restaurant, no bar, no staffed front desk 24/7. Instead, guests check in themselves using a secure PIN code system, which several reviewers found refreshingly easy.
The hotel focuses on the essentials done well. Rooms come with flat-screen TVs, electric kettles, and free toiletries. There's a communal coffee room in the foyer with complimentary hot drinks available all day until 10pm – a detail that showed up repeatedly in guest feedback. A private on-site car park takes the stress out of parking in a busy seaside town, and the location is quiet, yet within easy walking distance of the central beach and the Promenade.
Ratings suggest guests rate the experience slightly above average for the area (the hotel scores 7.3 overall, while Blackpool hotels average 8.2). The strongest scores are for cleanliness (8.4), general ambiance (8.1), and a category simply called 'cat7' (8.3). Service (7.8) and facilities (7.8) are rated a touch lower, but still respectable. If you're looking for a fuss-free, budget-conscious base in Blackpool, the New Athena delivers without pretension.
- No smoking on site
- Wi-Fi
- On-site car park
- No pets allowed
- Tea and coffee facilities
- Free toiletries
In brief
What works, what to weigh
+
Strengths
5 reasons to book- Free hot drinks all day — The communal coffee room offers complimentary tea, coffee, and hot chocolate until 10pm – a detail guests repeatedly appreciate.
- Secure self check-in — Guests use a PIN code instead of keys, which reviewers found easy and reassuring.
- Private on-site parking — A dedicated car park removes the usual hassle of parking in central Blackpool.
- Quiet yet central location — A short walk to the central beach and Promenade, but on a quiet street.
- Newly renovated rooms — Several guests noted fresh beds and bathrooms, with good showers.
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Worth weighing
5 to weigh- Small scale — With only 15 rooms, there's no restaurant or bar on site – you'll need to venture out for meals.
- Lower value rating — Value scores 7.2, below the hotel's overall rating, suggesting some guests felt the price was slightly high for the offering.
- No pets allowed — The hotel does not accept pets, so you'll need to make other arrangements if travelling with a furry companion.
- Strict check-in window — Check-in runs from 14:00 to 23:59. If you arrive after midnight, you'll need a backup plan.
- No smoking on site — Smoking is prohibited throughout the property, so smokers must step outside.
01 — Rooms
Rooms & rates
High season: summer dates usually book out a few weeks ahead.
Small Double Room
- 1 Double bed
- Shower
- Heating
Double Room
- 1 Double bed
- Shower
- Heating
02 — Amenities
Services & amenities
Everything included at this stay — the facilities and essentials, at a glance.
General
- Wi-Fi
- No smoking on site
- No pets allowed
Parking
- On-site car park
Room amenities
- Tea and coffee facilities
- Electric kettle
- Flat-screen TV
- Free toiletries
Photos
Gallery
03 — Reviews
What guests say
Recent verified reviews from guests who stayed here.
Guest-rated 7.3/10 from 753 reviews
Booking.com · 7.3 · 753 reviews
7.3Verified guest“Close to the Promenade, secure keypad entry, and there's a handy power socket on the ceiling in the hallway.”
7.3Verified guest“Spent two nights in a Single Room. The code entry felt safe. The bed and bathroom were newly done, and the shower was hot and strong. Free hot drinks downstairs were a nice bonus, and I had a lovely view of the Tower from my room.”
7.3Verified guest“The self check-in surprised me in a good way – no keys, just punch in the codes and you're sorted. The coffee room was a highlight, with free drinks available all day until 10pm, perfect for late-night cravings.”
7.3Verified guest“Room was clean and tidy with a smart TV. Free tea, coffee, and hot chocolate in the foyer added a lovely touch. The location was quiet, and it was just a short walk to the central beach.”
7.3Verified guest“Comfortable bed and convenient amenities – free Wi-Fi and an electric kettle made it easy to enjoy a hot drink in the room.”
04 — Location
Getting around Blackpool
The property sits in Blackpool.
Blackpool Promenade: A 6-minute walk from the hotel, the Promenade offers the classic seaside experience with the Tower, amusement arcades, and the beach nearby.
Blackpool Tower: A short stroll away, the Tower is a landmark you can spot from some rooms, and it's surrounded by attractions and eateries.
Central Beach: Just a few minutes' walk, the sandy beach is perfect for a day out – and the hotel's quiet street means you can retreat from the crowds easily.
94 Hornby Road, Blackpool, Lancashire, FY1 4QS, United Kingdom
05 — Good to know
Policies & conditions
Hotel details are shown for reference. Final rate terms are confirmed on the partner’s site at booking.
- Check-in
- From 14:00-23:59
- Check-out
- By 11:00
- Cancellation
- Free cancellation on many rates — terms on booking page
- Payment
- Pay-at-hotel available on many rates; final terms at booking
- Pets
- Not allowed
- Property
- 15 rooms
06 — Questions
Frequently asked
What time is check-in and check-out?
Check-in is from 14:00 until 23:59, and check-out is at 11:00.
Is parking available on site?
Yes, the hotel has private on-site car parking available for guests.
Are pets allowed?
No, pets are not allowed at The New Athena Hotel.
How does self check-in work?
You receive a secure PIN code that lets you enter the hotel and your room without keys. Guests have found this system easy and secure.
Is there Wi-Fi in the rooms?
Yes, Wi-Fi is available throughout the hotel, including in the rooms.
Are there tea and coffee facilities in the room?
Each room comes with an electric kettle and tea and coffee facilities, so you can enjoy a hot drink in your room.
The bottom line
A solid, no-frills pick for budget-conscious travellers who value easy self check-in, free parking, and a quiet yet central Blackpool location. If you're after a hotel with a restaurant or a 24-hour front desk, look elsewhere.
7.3Good value for a short seaside stay, especially if you drive.
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